what is les gold doing today

Les Gold, the charismatic pawnbroker who rose to fame through the reality television series “Hardcore Pawn,” continues to be a dynamic figure in the pawnbroking industry and his community. Despite the show’s conclusion in 2015, Gold remains actively involved in his business, American Jewelry and Loan, and engages in various philanthropic endeavors.

Continuing the Legacy of American Jewelry and Loan

Founded in 1978, American Jewelry and Loan has been a cornerstone of Detroit’s commerce, offering a range of services from pawnbroking to retail sales. Under Gold’s leadership, the business has expanded beyond its original location. In 2021, new branches were opened in Southgate and Lincoln Park, Michigan, reflecting the company’s growth and commitment to serving diverse communities. citeturn0search0

Gold’s approach to business emphasizes customer service and community engagement. He views pawnbrokers as “street-level economists” who provide essential services, especially during challenging economic times. In a 2024 interview, Gold noted an increase in customers seeking loans for basic necessities, highlighting the critical role pawnshops play in supporting individuals facing financial hardships. citeturn0search8

Philanthropic Endeavors and Community Engagement

Beyond his business pursuits, Gold is deeply committed to philanthropy. He supports organizations like The Heat And Warmth Fund (THAW), which assists families in paying their utility bills. In February 2013, Gold hosted a fundraising event at his store, raising over $40,000 for the organization. citeturn0search5

Gold also contributes to educational initiatives. In 2018, he and his son Seth donated $10,000 to a microloan fund aimed at helping high school students start their own businesses, demonstrating his commitment to fostering entrepreneurship among youth. citeturn0search0

Addressing and Debunking Death Rumors

In April 2023, rumors about Gold’s death circulated on social media, causing concern among fans and the community. These claims were quickly debunked when Gold appeared in a TikTok video with his son Seth, confirming he was alive and well. This incident highlighted the prevalence of misinformation online and underscored the importance of verifying news from credible sources. citeturn0search4

Media Appearances and Public Speaking

Since “Hardcore Pawn” ended, Gold has remained a public figure, participating in various media projects and speaking engagements. He appeared on Food Network’s “Chopped,” showcasing his culinary skills, and has been involved in discussions about the pawn industry and entrepreneurship. Gold’s insights into business and negotiation continue to be valued by audiences and aspiring entrepreneurs. citeturn0search0

Family and Personal Life

Family remains central to Gold’s life. He works closely with his son Seth, who serves as the co-owner and vice-president of American Jewelry and Loan. Together, they focus on expanding and innovating the family business. Gold’s daughter, Ashley, has pursued her own ventures, including an online jewelry store, yet maintains a close relationship with the family. citeturn0search0

Looking Ahead

At 74, Les Gold shows no signs of slowing down. His dedication to his business, community, and family continues to drive his endeavors. Whether through expanding American Jewelry and Loan, engaging in philanthropic activities, or sharing his experiences and knowledge, Gold remains a vibrant and influential figure in Detroit and beyond.

In summary, Les Gold exemplifies resilience and adaptability. From his early days in pawnbroking to becoming a television personality and respected businessman, he has consistently demonstrated a commitment to his craft and community. As he continues to navigate the evolving landscape of the pawn industry, Gold’s legacy serves as an inspiration to entrepreneurs and community leaders alike.

videoWhat is Les Gold of “Hardcore Pawn” doing now?turn0search10

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