Les Gold, the charismatic pawnbroker who rose to fame through the reality television series “Hardcore Pawn,” continues to be a dynamic figure in the pawnbroking industry and his community. Despite the show’s conclusion in 2015, Gold remains actively involved in his business, American Jewelry and Loan, and engages in various philanthropic endeavors.
Continuing the Legacy of American Jewelry and Loan
Founded in 1978, American Jewelry and Loan has been a cornerstone of Detroit’s commerce, offering a range of services from pawnbroking to retail sales. Under Gold’s leadership, the business has expanded beyond its original location. In 2021, new branches were opened in Southgate and Lincoln Park, Michigan, reflecting the company’s growth and commitment to serving diverse communities. citeturn0search0
Gold’s approach to business emphasizes customer service and community engagement. He views pawnbrokers as “street-level economists” who provide essential services, especially during challenging economic times. In a 2024 interview, Gold noted an increase in customers seeking loans for basic necessities, highlighting the critical role pawnshops play in supporting individuals facing financial hardships. citeturn0search8
Philanthropic Endeavors and Community Engagement
Beyond his business pursuits, Gold is deeply committed to philanthropy. He supports organizations like The Heat And Warmth Fund (THAW), which assists families in paying their utility bills. In February 2013, Gold hosted a fundraising event at his store, raising over $40,000 for the organization. citeturn0search5
Gold also contributes to educational initiatives. In 2018, he and his son Seth donated $10,000 to a microloan fund aimed at helping high school students start their own businesses, demonstrating his commitment to fostering entrepreneurship among youth. citeturn0search0
Addressing and Debunking Death Rumors
In April 2023, rumors about Gold’s death circulated on social media, causing concern among fans and the community. These claims were quickly debunked when Gold appeared in a TikTok video with his son Seth, confirming he was alive and well. This incident highlighted the prevalence of misinformation online and underscored the importance of verifying news from credible sources. citeturn0search4
Media Appearances and Public Speaking
Since “Hardcore Pawn” ended, Gold has remained a public figure, participating in various media projects and speaking engagements. He appeared on Food Network’s “Chopped,” showcasing his culinary skills, and has been involved in discussions about the pawn industry and entrepreneurship. Gold’s insights into business and negotiation continue to be valued by audiences and aspiring entrepreneurs. citeturn0search0
Family and Personal Life
Family remains central to Gold’s life. He works closely with his son Seth, who serves as the co-owner and vice-president of American Jewelry and Loan. Together, they focus on expanding and innovating the family business. Gold’s daughter, Ashley, has pursued her own ventures, including an online jewelry store, yet maintains a close relationship with the family. citeturn0search0
Looking Ahead
At 74, Les Gold shows no signs of slowing down. His dedication to his business, community, and family continues to drive his endeavors. Whether through expanding American Jewelry and Loan, engaging in philanthropic activities, or sharing his experiences and knowledge, Gold remains a vibrant and influential figure in Detroit and beyond.
In summary, Les Gold exemplifies resilience and adaptability. From his early days in pawnbroking to becoming a television personality and respected businessman, he has consistently demonstrated a commitment to his craft and community. As he continues to navigate the evolving landscape of the pawn industry, Gold’s legacy serves as an inspiration to entrepreneurs and community leaders alike.
videoWhat is Les Gold of “Hardcore Pawn” doing now?turn0search10